Towards truly circular packaging – Boosting the reuse uptake

How to move from single use to reusable packaging? How to take reuse from theory to practice? The 4everPack project offers novel research results on reusable packaging. 

Time: Friday 2 June at 09:15–12:00 EEST (UTC+3) 
Place: Crowne Plaza Helsinki – Hesperia, Mannerheimintie 50, Helsinki and online  

The Business Finland-funded 4everPack project aims to reduce the environmental impact of Fast Moving Consumer Good (FMCG) packaging. To combat against the monumental waste caused by single-use packaging of frequently consumed products, we need to re-think and experiment with the use and value of packaging of everyday goods. One way to achieve this is to innovate reusable packaging solutions, while their safety properties, value and worth are maintained through material innovations, robust logistics, consumer acceptance, truly circular business models and sound regulatory frameworks.  

In this session, the reusable packaging challenge is tackled by a multi-expertise group of researchers and company professionals from the 4everPack project consortium. They share their findings, address challenges and opportunities for three reusable packages: a take-away pizza box, laundry detergent and grocery delivery. The session will be of interest to producers of FMCGs, packaging professionals, retailers, regulators, sustainability experts, researchers and more.

Organisers: University of Vaasa and VTT